About Nature's Elixir

Years ago, Jesse Danneman and Jef Frick came together with one mutual goal: Provide quality, affordable CBD products made with honesty and integrity to consumers looking to better their health. Today, their goal remains the same.

Jesse lost his mother to ALS before there were alternative options to pharmaceutical dependence to sustain quality of life. Tired of the astronomical prices of healthy lifestyle products that kept them from the hands of many potential customers, he decided to take matters into his own hands. Born out of this desire to help others who were going through struggles of their own, Jesse lent his knowledge and experience to create a line of products with the same therapeutic benefits as the overpriced products on the market—without the inflated price tag.

Meanwhile, a background in engineering lent itself to Jef’s work assisting labs all over the country in developing and improving their processes. His expertise led to dozens of labs that sought his partnership to improve their efficiency and quality. Fully immersed in the world of CBD meant Jef learned the true cost of materials and processes; it also gave him the chance to witness firsthand how many brands misrepresented their products to inflate prices, all while they cut corners in production, resulting in low-quality goods.

As Jesse and Jef saw varying degrees of truth and transparency and witnessed the prevalence of misinformation and misrepresentation in the world of CBD, they knew they wanted to create a different experience—one that empowers consumers with the knowledge that they are getting a premium product without an artificially inflated price tag.

Jesse and Jef’s professional relationships and connections forged through delivering serious results to serious operators led to Nature’s Elixir, and the company’s commitment to saving people money all while helping them FEEL BETTER, so they can BE BETTER.